Brunswick Shows Off Marine Technology Prowess


Brunswick Corp. provided a glimpse into the future of boating at CES 2020 in January with the all-new Fathom e-Power system, a concept helm that featured an enhanced consumer interface incorporating gesture and voice recognition.

The concept helm made its debut on a large roundabout, the Sea Ray SLX-R 400e, but the technology could one day soon be on the latest center-console boat with Mercury powerplants. 

“The response to our exhibit was incredible,” said Dave Foulkes, Brunswick Corp. chief executive officer. “Throughout the show, we had waves of visitors from around the world who were just blown away by our suite of new technologies. CES 2020 was another major demonstration of Brunswick’s commitment to using technology and new business models to redefine the marine consumer experience.”

During the show and its related events, tens of thousands of people were able to experience Brunswick’s leading-edge, human-centered development capabilities which deliver technology integration comparable to other sophisticated mobility experiences in automotive and aerospace, and are rapidly evolving in the areas of Autonomy/ADAS, Connectivity, Electrification and Shared-Access models.

“We knew that CES would showcase Brunswick’s capabilities on a global stage,” said Foulkes. “The Brunswick team is excited about our participation at CES and we are already looking forward to demonstrating our rapidly evolving technologies and capabilities again next year.”

The all-new Sea Ray SLX-R 400e Outboard features cutting-edge technology paired with high-performance propulsion. The “e” in the SLX-R 400e Outboard model name designates a first-of-its-kind boat electrification feature – the Fathom e-Power system. Developed by Brunswick, the Fathom system includes a high-capacity lithium-ion battery pack with an intuitive power management system capable of powering all of the boat’s accessory systems and providing boaters with a convenient, smart way to enjoy all of the features of the boat, for a longer, quieter and more eco-friendly day on the water.

The SLX-R 400e Outboard is propelled by triple Mercury Racing 450R outboard engines and features Mercury’s Joystick Piloting for Outboards, NextWave innovations such as Quiet Ride and Dynamic Running Surface.

Other highlights include an exclusive helm display with Dual Digital Dash NSO evo3 16-inch displays, state-of-the-art systems from Simrad, and a premier FUSION Apollo RA770 marine audio system with a touchscreen display for the ultimate in technologically advanced sound. The boat also comes standard with the Sea Ray Connect remote monitoring system, powered by NAUTIC-ON.