Evinrude Donates Boat, Engine to River Cleanup Effort

Evinrude employees volunteered to help clean up the Milwaukee River.

Evinrude and Alumacraft teamed up to donate a boat and E-TEC engine to Milwaukee Riverkeeper to help protect and restore Milwaukee’s waterways.

The boat’s maiden voyage was part of Evinrude employee volunteers’ on-the-water cleanup efforts during the 24th annual Milwaukee Riverkeeper Spring Cleanup event, which took place April 27. The new boat joined the fleet of Evinrude-powered boats as volunteers picked up trash and debris from the Milwaukee River.
This year marked the third consecutive year that Evinrude employees have volunteered for the annual Milwaukee Riverkeeper Spring Cleanup as part of the company’s Earth Day celebration, but it is the first time Evinrude donated an engine and boat directly to Milwaukee Riverkeeper.
“We are proud to partner with Milwaukee Riverkeeper and be a sponsor of its Annual Spring Cleanup because we stand by their mission and believe it is our duty to do our part to take care of our environment,” said Tracy Crocker, president of BRP Marine Group, in a press release. “Evinrude is committed to ensuring our waters are clean for future generations to enjoy. As the cleanest engine on the market, we think it’s only fitting that an Evinrude engine power the great work of Milwaukee Riverkeeper. We hope our donation will further advance Milwaukee Riverkeeper’s tireless mission to restore and protect Milwaukee’s waterways.”
The boat and engine will be used to patrol the local waterways, assist the Milwaukee Riverkeeper team in taking samples, and monitor the water for different contaminants, as well as provide tours of the water to showcase the organization’s work to major donors, press and community ambassadors.
“We are so grateful to Evinrude and Alumacraft for their support of our work and mission,” said Jennifer Bolger Breceda, executive director, Milwaukee Riverkeeper, in a statement. “Being on the river is vital to our work. It helps us understand what is happening to the resource and to connect people to the river. A boat and engine are critical, so this donation is simply a perfect gift.”
Headquartered in Sturtevant, Wisconsin, Evinrude’s engine line up consists of engines from 3.5 to 300 horsepower.